The road to Paris for women's cycling starts in Virginia's Blue Ridge.
The Vision.
In 2018, Virginia’s Blue Ridge (VBR) earned International Mountain Bicycling Association(IMBA)’s Silver-Level Ride Center designation and subsequently staked a claim as “America’s East Coast Mountain Biking Capital.” This solidified VBR as a mountain biking destination. Now, Visit VBR is investing in a partnership with TWENTY24 in an effort to further enhance our outdoor recreation brand by showcasing the additional disciplines of road and gravel cycling. A comprehensive marketing & PR campaign will support the effort.
Highlighting our vibrant cycling community and our many outdoor recreation opportunities has been successful in attracting visitors to Virginia’s Blue Ridge. Tourism not only brings visitors and revenue to our region, it often becomes the first step in recruiting an educated workforce, ensuring our future growth.
We embrace a not-too-distant future where Virginia’s Blue Ridge is nationally known as a premier cycling destination, introducing a new generation to this outdoor haven where people live, learn, work, train and play.
The Need.
With investment from Visit Virginia’s Blue Ridge and Virginia Tourism Corporation, we are launching “The Road to Paris 2024 Campaign.” There are many reasons to get behind this team, from a simple love of the sport to pride for team U.S.A., as well as other Olympic Teams, one cannot overlook the compelling pillars of our campaign’s mission.
The Case.
Pillars of the Road to Paris 2024 Campaign
- Empowering women, championing diversity and promoting fitness.
- Virginia’s Blue Ridge is a cycling and outdoor paradise.
- Virginia’s Blue Ridge TWENTY24 is an economic win for VBR and for Virginia.
CYCLINGNEWS - Team Twenty24 becomes Virginia’s Blue Ridge Twenty24
The longstanding Olympics development squad has a new title sponsor and base of operations in Virginia’s Blue Ridge mountains.
CYCLINGNEWS - Visit Virginia’s Blue Ridge Sponsors Professional Women’s Cycling Team
Team TWENTY24 will rebrand with the CVB name in its title
CYCLINGNEWS - Top women’s cycling team, with ’24 Olympics hopefuls, to train in Roanoke area
A top U.S. women’s bike racing team with medal-winning Olympic athletes has chosen the Roanoke Valley as its hub of operations and training grounds for the next three years.
CYCLINGNEWS - Team Twenty24 becomes Virginia’s Blue Ridge Twenty24
Longstanding women’s Olympic development squad Team TWENTY24 has a new title sponsor and a new base of operations. On Saturday during a Facebook Live presentation, team owner Nicola Cranmer announced the new Virginia’s Blue Ridge TWENTY24.
You Can Help.
To learn more about how you can support Virginia’s Blue Ridge TWENTY24 in VBR, please contact us.