The Case.

With investment from Visit Virginia’s Blue Ridge and Virginia Tourism Corporation, we are launching “The Road to Paris 2024 Campaign.” There are many reasons to get behind this team, from a simple love of the sport to pride for team U.S.A., as well as other Olympic Teams, one cannot overlook the compelling pillars of our campaign’s mission.

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Empowering Women, Championing Diversity & Promoting Fitness

This effort underscores VBR’s commitment to diversity, equity and inclusion. Virginia’s Blue Ridge TWENTY24 is driven to empower women and girls through cycling — presenting as role models, striving as mentors and committing to community engagement with young women and girls from all backgrounds. The team will be right here, conducting seminars, visiting schools and leading sessions to inspire a new generation of confident and empowered women.

Virginia's Blue Ridge is a Cycling and Outdoor Paradise

Our region has been gifted with both natural resources and visionaries who have blazed a trail that has manifested in an outdoor recreational beacon boosting travel and tourism, promoting healthy lifestyles and bringing in businesses that embrace those qualities.

VBR TWENTY24 is an Economic Win for VBR and for Virginia

Studies indicate that this effort will have a three-year economic impact of more than $23,000,000 in our area with a direct impact on new business, increased media exposure and significant new corporate sponsors and investments.

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You Can Help.

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To learn more about how you can support Virginia’s Blue Ridge TWENTY24 in VBR, please contact us.